Pope Benedict
XVI is appealing to a new group of admirers:
marketers seeking not blessings but
pontifical product placements.
The pope has been spotted
wearing Serengeti-branded sunglasses and
brown walking shoes donated by Geox. He owns
a specially engraved white Apple iPod, and
he recently stirred much publicity with a
pair of stylish red loafers that may or may
not be from Prada...
(WALL
STREET JOURNAL)
